South Korean entertainment giant HYBE will host the first international edition of its Weverse Con Festival in New Delhi on 27–28 March 2027, marking the event’s debut outside South Korea.
The two-day festival will feature a mixed line-up of K-pop and Indian artists, along with collaborative stages and fan engagement activations tied to HYBE’s Weverse platform. Ticket sales will be handled exclusively through BookMyShow, which is co-producing and promoting the event through its live entertainment division, BookMyShow Live.
Kia India, Mastercard, Project B and Samsung are presenting sponsors, with Nongshim joining as an associate partner. Mastercard cardholders will receive early access to pre-sale tickets.
HYBE Chief Executive Officer Jason Jaesang Lee described the festival as part of the company’s “multi-home, multi-genre” strategy, with India identified as a priority growth market. Weverse Company President Zooil Yang said the event would extend the platform’s fan engagement model from digital to live settings.
The announcement comes alongside HYBE’s broader India push through HYBE INDIA, its Mumbai-based strategic office, which has been running nationwide talent auditions and developing locally produced content aimed at global distribution.
Weverse Con Festival launched in Seoul and has grown into one of K-pop’s largest annual live events. The India edition would be among the most significant K-pop festival productions staged in the country to date.