’s first day of its Muhurat Mahotsav promotional event saw all available inventory sold out within five minutes of opening on September 24, 2025. The company announced the sellout during the limited-time Muhurat slot, marking an unprecedented response to its festive campaign.
The demand surge followed Ola’s launch of its “Ola Celebrates India” festive campaign, which introduced discounted pricing starting at ₹49,999 for its S1 scooters and Roadster X motorcycles. Multiple customers simultaneously logged into the platform to secure vehicles during the brief availability window.
An Ola Electric spokesperson attributed the response to the company’s mission of making electric vehicles accessible to Indian households. The spokesperson indicated this represents the beginning of broader participation in India’s electric vehicle adoption.
The Muhurat Mahotsav promotion will continue until October 1, with new limited inventory slots opening daily at designated Muhurat times.
Ola Electric currently manufactures S1 scooters and Roadster X motorcycles across various configurations. The premium S1 Gen 3 portfolio ranges from ₹1,20,999 to ₹1,69,999, while mass market offerings span ₹81,999 to ₹1,11,999. The Roadster motorcycle series is priced between ₹99,999 and ₹1,27,499.
The company operates India’s largest company-owned automotive retail network with over 4,000 stores and maintains manufacturing operations at its Futurefactory facility.
The were trading at ₹56.90 down by ₹1.34 or 2.30 per cent on the today at 3.10 pm.