entered the prestige skincare segment on Monday with the launch of Luminéve, a night-specific skincare brand available exclusively on Nykaa. The launch marks the company’s expansion into the premium beauty market with products priced between ₹1,499 and ₹1,799.
Luminéve’s product line centres on the skin’s circadian rhythm and nocturnal repair processes. The brand has launched night moisturizers for six different skin types and overnight serums using liposomal technology for ingredients including Vitamin C, Niacinamide, Retinol, and Salicylic Acid. The formulations feature the company’s Advanced NightRenew Complex, which includes collagen, peptides, niacinamide, polyglutamic acid, and botanical extracts designed for time-release delivery.
Ghazal Alagh, co-founder and chief innovation officer at Honasa, explained the brand’s positioning around nighttime skin biology. She noted that skin operates differently at night, shifting from daytime defense mode to repair and regeneration, with increased absorption capacity and moisture loss.
The products were developed by Honasa’s internal research and development team working with Korean formulation specialists and international dermatologists, with specific attention to Indian skin types. Honasa’s portfolio includes brands such as Mamaearth, The Derma Co., Aqualogica, and Bblunt, distributed across more than 100,000 retail locations covering 700-plus districts in India.
The shares of Honasa Consumer Limited were trading flat at ₹274.40 on the today at 10.25 am.