Natural Diamond Council (NDC) has appointed Amber Pepper as Chief Executive Officer to lead the council’s efforts to strengthen consumer demand and reinforce the desirability of natural , while establishing a clear and authoritative voice for the industry
A statement from the NDC said Pepper will take over from February 1, 2026. A seasoned global leader in luxury brand transformation, Pepper brings a wealth of experience in driving commercial growth, digital innovation, and consumer-centric storytelling across some of the world’s most respected fashion and retail brands, including senior roles at Tapestry, Farfetch, and Harrods.
Expanding digital engagement
Most recently she has served as Chief Marketing and Customer Officer and Managing Director at luxury digital platform Mytheresa. A key priority for NDC will be expanding digital engagement with younger consumers and using data-driven insights to create marketing strategies that inspire emotional connection and long-term loyalty.
Sandrine Conseiller, Chair of the NDC, said: “Her global perspective, commercial expertise, and deep understanding of luxury consumers make her an exceptional choice to lead the Council and galvanise the industry.”
The appointment follows the announcement that current CEO David Kellie will retire at the end of this year. Since joining the NDC in 2019, Kellie has overseen the Council’s re-brand from the Diamond Producers Association to the Natural Diamond Council.