Wishlink, creator commerce platform, has raised $17.5 million in its Series B funding round, led by Vertex Ventures Southeast Asia & India. The round also saw participation from existing investors Fundamentum and Elevation Capital.
Wishlink plans to expand its creator and brand network, invest further in technology that improves shopping experiences for consumers, while enabling deeper collaboration between creators and brands.
Commenting on the fundraise, Shaurya Gupta, Co-founder, Wishlink, said, “In the last 4 years, we’ve seen creators increasingly influence how consumers discover and buy products, and we strongly believe that building deep tech infrastructure will allow this ecosystem to scale sustainably, creating immense value for consumers, brands and creators alike. We aim to empower lakhs of creators to earn sustainably from their content – enabling their audiences to shop better, while adding immense value to brands across their funnel.”
Creator economy
Meanwhile Nikhil Marwaha, Partner, Investment , Vertex Ventures SEA and India, commented, “Consumer buying behavior is meaningfully shifting toward influencer-led discovery and purchase, which is driving the rapid growth of the creator economy in India. Wishlink is best suited to capture this market with their technology enabled platform and obsessive commitment to creator retention, delivering tremendous value to both brands and consumers alike. We at Vertex Ventures SEA & India are excited to partner with Shaurya and the entire Wishlink team and work towards capturing this massive opportunity.”
With over 40,000 monthly active content creators generating 300,000+ pieces of content each month, Wishlink enables 6 million+ orders and over ₹350 crore in monthly sales for its partner brands and e-commerce platforms. Founded in 2022 by Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, Wishlinkconnects content creators, consumers, and ecommerce brands. It had raised $7 million in a funding round led by Fundamentum and Elevation Capital in February 2024.