TTK Prestige shares rise for the second straight session on Thursday, March 12 amid the ongoing LPG shortage crisis. Recent changes in demand caused by LPG shortages in the commercial sector, including hotels and paying guest accommodations, have led to increased sales of induction cooktops.
TTK Prestige shares have witnessed a significant surge in demand, with induction cookers—accounting for roughly 10–12% of their revenue—seeing daily sales rise from around 40–45 units to almost 120–130 units.
This strong demand trend has also been seen in stock performance, as the company’s shares have climbed nearly 29.77% within the last three days, greatly outperforming the broader consumer durables sector, which saw an increase of about 2% during the same timeframe, according to experts.
Market analysts indicate that should there be persistent issues with LPG supply, consumers may temporarily switch to induction or electric cooking devices, which could benefit companies like TTK Prestige, Stove Kraft, and Gandhimathi Appliances. Even a slight rise in the demand for induction cookers, hot plates, and electric appliances could result in an increase in sales. Small disruptions in fuel supply will cause consumers to gravitate towards electric appliances.
(more to come)