’s Magic Moments Vodka has crossed 8 million cases in sales in FY2025-26, up from 7.1 million cases the previous year, the New Delhi-based spirits company announced on March 18. The brand holds roughly 60 per cent of India’s vodka market and ranked sixth among vodka brands globally last year.
The growth has been driven in part by the company’s ‘Flavours of India’ range, with the recently launched Jamun SpicyMint variant reporting strong offtake. Earlier flavours including Alphonso Mango and Thandaai have also maintained consumer demand.
Managing Director Abhishek Khaitan pointed to a structural opportunity, noting that while vodka commands 20–25 per cent of the global spirits market, it accounts for under 4 per cent in India — leaving considerable room for category expansion.
Radico Khaitan first entered the premium spirits segment in 2006 with the Magic Moments launch. The brand’s portfolio now spans Semi-Premium and Premium categories, including the Remix, Verve, and Dazzle variants.
The company, founded in 1943 as Rampur Distillery, operates distilleries in Rampur, Sitapur, and Aurangabad, with a total owned capacity of 321 million litres and 44 bottling units. Its products are exported to over 100 countries.
Radico Khaitan shares were trading at ₹2,696.00 on NSE on today March 18, down 1.57 per cent from the previous close of ₹2,739.10 at 2.45 pm.