Creative entrepreneur Sussanne Khan has joined the Board of Ekatra Retail Ventures, a lab-grown designer jewellery venture, as Design Director.
Ekatra Retail Ventures was co-founded by an all-women team, including Pavitra Gandhi, Sunny Sakaria, Vasuki Punj and Chirayu Yardi.
Khan marked her debut in the world of lab-grown diamond jewellery by unveiling Ekatra Retail Ventures’ flagship collection, Shristi Ratna. She will join the board on Gudi Padwa day. Shristi Ratna is a diamond crafted with 108 facets, symbolising a cosmic journey.
Spearheaded by a strong female vision, the launch signals the start of a thoughtfully curated, women-led journey in accessible luxury and lifestyle.
Shristi Ratna is a proprietary lab-grown diamond meticulously engineered with 108 precisely crafted facets to redefine brilliance. Developed through advanced geometric design and master craftsmanship, each facet is strategically designed to enhance light performance, depth, and fire.
Gandhi said bringing Sussanne Khan on board as Creative Director has been one of the most defining decisions, reflecting a shared commitment to innovation, bold creativity, and delivering truly disruptive experiences in the world of jewellery.
Celebrated personalities such as Jennifer Winget, Apoorva Mukhija, and Pragya Kapoor will also join the team at Ekatra to unveil distinct story-led collections reflecting their individual journeys and creative interpretations for Ekatra Jewels in the near future. Rahul Dayama also joined as a partner, bringing deep expertise in building and scaling modern consumer brands.