Allied Blenders and Distillers Limited (ABD) on Monday said its flagship brand ICONiQ White International Grain Whisky has crossed 10 million cases in FY26, becoming what the company claims is the world’s fastest growing millionaire spirits brand for the second consecutive year.
The milestone, achieved just 43 months after the brand’s September 2022 launch, marks one of the steepest volume ramp-ups in the global spirits industry. ICONiQ White had sold 0.32 million cases in FY23 during its initial rollout in East and North India, before scaling to 2.27 million cases in FY24 and 5.7 million cases in FY25. Drinks International’s Millionaires’ Club Reports for 2024 and 2025 recognised the brand as the fastest growing millionaire spirits brand in the world for calendar years 2023 and 2024, respectively.
“The journey from zero to 10 million cases in such a short period is a landmark achievement that redefines the growth playbook in the spirits industry,” said Alok Gupta, Managing Director, ABD. “As we scale across domestic markets and 9 countries, this milestone reinforces our commitment to leading the high-margin Prestige & Above segment.”
The brand has also expanded into Canteen Stores Department (CSD) channels and is present in multiple overseas markets. On the quality front, ICONiQ White holds Gold Medals from the International Spirits Challenge, International Whisky Competition, and India Wine & Spirits Awards, all in 2024, along with a Gold Quality Award at Monde Selection 2024.
ABD, is one of India’s largest domestic spirits companies by volume. Its shares were trading at ₹386.45 on NSE on Monday afternoon, down 5.39 per cent from the previous close of ₹408.45, against an open of ₹408.65.