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Under the partnership, ”, a comprehensive mobile banking app designed specifically for feature phone users will be available on the JioPhone Prima 4G device, according to a statement.
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Claiming it to be an industry first, the statement said the tie-up is in line with the vision of the Government of India and the to promote inclusivity and make accessible to feature phone users.
The app will be available to both existing customers and those of any other bank, as per the statement.
The bob World Lite app features a lightweight, low bandwidth architecture with keypad navigation and secure access, it said, adding that it has been built to provide a comprehensive suite of everyday banking services on affordable feature phones.
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The lite version of the app offers functionalities such as UPI-enabled Scan & Pay and Send Money, Bill payments & Recharges and manage profile, the statement said.
“With a large and growing base of feature phone users in India, this initiative enables simple, secure, and anytime banking while helping bridge the digital divide,” the bank’s Managing Director and Chief Executive Debadatta Chand said.
“Our partnership with Bank of Baroda marks the next step in that journey, enabling seamless digital banking access at scale for millions of users,” Jio Infocomm’s president Sunil Dutt said.
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