Personal care brand Clarity Labs has raised ₹4 crore in a seed funding round led by Artha Venture Fund II, with participation from angel investors.
The fresh capital will fund accelerated development of new products, expansion into additional categories, and scaling of omnichannel distribution across direct-to-consumer platforms, marketplaces and quick commerce channels, the Delhi-headquartered company said in a statement.
In addition to providing capital, Artha will collaborate closely with Clarity Labs on product and portfolio strategy, brand building and go-to-market execution across direct-to-consumer platforms, marketplaces and quick commerce.