Nippon India Mutual Fund has launched a new investor education campaign to build awareness and understanding around mutual fund investing.
The campaign, Har Indian Investor, aims to educate, inform and inculcate disciplined investments in mutual funds.
The Har Indian Investor campaign has been launched to educate the retail investors and instil confidence while they take their first step in investing. The campaign identifies the need to have one family member in every household investing in mutual funds in the first phase.
Nippon India Mutual Fund chose Har Indian Investor as the campaign theme based on insights from the financial markets ecosystem.
In the population of 140 crore, there are about 12 crore demat accounts, of which only half (a little more than 6 crore) of the investors invest in mutual funds, despite MFs being far more organised and offering a disciplined approach to investing. Insights also suggest that MFs offer a more systematic investment journey with simple tools like SIP as opposed to direct equity.
More recently, the market regulator SEBI has also pointed out that over 90 per cent of investors have lost money by investing in advanced instruments like Futures & Options (F&O), at a time when mutual funds were clocking news highs month on month.
Nippon India Mutual Fund feels that the Har Indian Investor campaign is apt for every Indian who is looking at starting an investment journey. The objective of the campaign is to encourage every Indian to invest early taking a benefit of power of compounding over a long-term period.
The campaign has been rolled out across digital media and showcases individuals across professions with variable incomes, professions, life stages, narrating why investing in mutual funds matters.