The ceramic industry is undergoing a significant transformation, transitioning from cost-driven manufacturing to a more value-oriented approach as it expects the global demand to rebound after the war in West Asia ends.
Storico Ceramica, a Morbi-based porcelain and large format slab tiles manufacturer, has renewed its focus on exports. Established in 2023, the company has a production capacity of 57,600 square metres per day. The company targets to address bulk export requirements while maintaining consistency, an essential factor for large-scale global projects.
Ceramic manufacturers are increasingly tailoring their offerings to match global construction and design trends. This includes larger tile formats, enhanced durability and finishes suited to modern architectural preferences.
Such alignment is helping exporters move up the value chain and compete more effectively in international markets, said the company. India has established itself as a major exporter in the ceramic segment, backed by strong manufacturing capabilities, cost efficiency and an integrated supply chain.
Over the years, exporters have expanded their presence across key markets, including West Asia, Africa, Latin America, and parts of Europe. The export demand for ceramics is expected to increase once the West Asia war ends and logistics bottlenecks are removed. Growth has largely been driven by the ability to meet high-volume demand, offer competitive pricing, and maintain flexible production systems tailored to diverse market requirements.
However, intensifying global competition is prompting a strategic shift toward value creation rather than volume-led growth.
A substantial portion of India’s ceramic output originates from Morbi, Gujarat, widely regarded as the backbone of the country’s ceramic manufacturing ecosystem.
The cluster benefits from a dense concentration of manufacturing units, access to raw materials, a skilled workforce, and well-developed logistics infrastructure. In recent years, manufacturers in the region have increased investments in advanced machinery, design innovation and process optimisation.
The transition is enabling Morbi based factories to cater to premium segments and meet evolving international quality standards, positioning the region as a globally competitive manufacturing hub.
Key expectations in the export market include consistent product quality, alignment with contemporary design trends, reliable delivery schedules and transparent communication.