Beverage manufacturer TABP Snacks and Beverages is expecting revenues in the range of ₹300-₹350 crore for FY27 driven by further growth in existing markets and expansion into new geographies.
The Coimbatore-based company, which makes beverages at the ₹10 price point, closed FY26 with a topline of ₹208 crore and is aiming to scale it to ₹800 crore in the next three years before initiating plans for a public offering.
Speaking to , Prabhu Gandhikumar, co-founder and CEO of TABP said that TABP’s goal is to offer a hygienic, packed alternative to the unorganised beverage segment.
“We target bottom of the pyramid consumers who often depend on roadside Sarbatwala, Nimbu Paniwala shops where the quality of the product is always a big question mark. Especially post-COVID there has been a trend where such consumers, who typically earn about ₹500 or less per day, are looking for beverages which can refresh them without making them sick,” he said
TABP sells beverages under its Plunge brand which includes soda flavours like lemon salt, jeera and other drinks catering to local tastes like pineapple, paneer and grape soda.
Gandhikumar added that the company currently has a strong presence in South Indian markets with Tamil Nadu contributing to about 42 per cent of the sales.
It also has operations in Maharashtra and Odisha and the near term focus into adjacent regions such as Gujarat, Madhya Pradesh, Chhattisgarh, Jharkhand, and West Bengal.
“The near-term focus is on deepening distribution in existing markets alongside a gradual expansion. We are balancing roughly 70 per cent of our effort on core markets and 30per cent to scale to new geographies,” he said.
As for the company’s manufacturing footprint, TABP operates 16 units across the country out of which one is fully owned while the rest are third-party units.
These units have a combined capacity of about 3,000 bottles per minute. Gandhikumar mentioned that the firm plans to move to about 25 per cent in-house manufacturing by adding 4 to 6 owned plants in the next three years with an investment of ₹70–₹80 crore.
In terms of the channel mix, Gandhikumar said that TABP is a 100 per cent offline channel with no online or quick commerce presence and intends to stay that way. “The economics of the online market for a ₹10 product does not make sense given the logistics and other costs. For that matter, selling any beverage product costing less than ₹50 online rarely works,” he said.
Beyond beverages, TABP’s portfolio of products also includes packaged water and low-cost snacks at the ₹5 price point though they contribute to less than 10 per cent of the company’s sales.