Rosier Foods, a staples brand specializing in A2 Gir cow ghee and organic pantry, has secured investment from Aman Gupta through SailThru Ventures. The quantum of funding was not disclosed.
Founded by content creator and entrepreneur Gaurav Taneja along with Ankur Tyagi and Sumit Mishra, the brand offers a range of products including raw honey, Amlaprash (Chyawanprash), and other organic pantry essentials. Currently the brand is doing an ARR of 100 crores ARR and aims to close FY 27 at ₹150 crores, the statement added.
The company plans to deploy the funds towards strengthening its sourcing and supply chain capabilities, expanding its farmer network, and investing in brand building and customer acquisition.
Key focus
“A key focus area will be scaling its farm-to-table ecosystem by deepening partnerships with farmers and enhancing backend infrastructure to ensure consistent quality at scale. Additionally, Rosier Foods will invest in product innovation and portfolio expansion across high-growth wellness categories, while further building its direct-to-consumer presence and distribution footprint across India,” it added.
“Consumers today are increasingly conscious about what they consume, and brands like Rosier Foods are addressing this shift with authenticity and purpose. Their focus on Vedic processes, quality sourcing, and farmer empowerment makes this a compelling opportunity. Through SailThru Ventures, we are excited to partner with Rosier Foods as they scale and build a trusted nutrition brand,” said Gupta.
“Our vision with Rosier Foods is to bring back the purity and nutritional richness of traditional Indian foods while building a brand rooted in quality, transparency, and farmer welfare. This partnership with Aman Gupta and SailThru Ventures strengthens our mission to scale responsibly, expand our reach, and create a meaningful impact while staying true to our roots,” the founders of Rosier Foods stated in a joint statement.