Dream Sports, the parent company of , has entered into the stockbroking space with the launch of DreamStreet as it looks to diversify beyond sports entertainment and tap into the country’s growing retail investor base.
In a statement on Monday, said the launch of the new-age broking platform is aimed at simplifying investing and boosting demat account penetration in the country.
The platform integrates artificial intelligence (AI), data-driven insights, and access to Securities and Exchange Board of India (Sebi)-registered research analysts and investment advisors to help users make informed investment decisions, according to a statement.
is targeted at first-time investors and individuals who have stayed away from financial markets due to perceived complexity or lack of guidance.
At launch, the platform will allow investments in stocks and exchange-traded funds (ETFs), with futures and options (F&O) and initial public offerings (IPOs) expected to be introduced in the coming weeks.
“India’s demographic tailwinds — rising disposable incomes, growing financial literacy, and rapid smartphone adoption — are creating a generational opportunity for retail participation in financial markets,” DreamStreet Co-founder and CEO Rahul Mirchandani said.
He added that despite strong growth in demat accounts, a large number of potential investors remain on the sidelines due to a lack of clarity and confidence, and the platform aims to bridge this gap through AI-enabled tools and simplified investing.