A viral video by -based entrepreneur Vishwas Mudagal, who is the CEO, author and founder of GoodWorks Group, has sparked online debate after he shared his perspective on the income needed to be considered “rich” in India’s cities.
In the clip, Mr Mudagal argues that while earning ₹1 lakh per month in tier-2 cities already offers a comfortable life, people seeking “lifestyle freedom” may require higher incomes depending on the city and their expectations.
“How much do you really need to be called rich in India’s smaller cities? In tier 2 cities, one lakh per month actually goes a long way. But if you want lifestyle freedom, not just survival, here’s what it takes,” he said in the video.
The entrepreneur then broke down the monthly income ranges he believes can support an upper-class lifestyle across several Indian cities.
Indore And Lucknow
Speaking about Indore, Mr Mudagal said, “Indore, 1.5 to 2 lakh. High-end flat in Vijaynagar, great schools, car plus leisure life.”
The city, which has emerged as one of central India’s major urban hubs, was presented as a place where residents can enjoy premium living without the financial pressure commonly associated with larger metropolitan cities.
He then moved to Lucknow, saying, “Lucknow, 1-2 lakh. Nawab culture meets new malls, private club memberships plus staff.”
His comments highlighted the blend of heritage and modern urban lifestyle that has increasingly defined the Uttar Pradesh capital in recent years.
Coimbatore And Nagpur
For Coimbatore, the entrepreneur estimated that ₹1.25 lakh to ₹1.75 lakh per month can support a comfortable and independent lifestyle.
“Coimbatore, 1.25 to 1.75 lakh. Independent home, dining out, travel and healthcare covered,” he said.
Mr Mudagal also mentioned Nagpur, where he believes similar incomes can offer significant comfort because of the city’s lower living costs and infrastructure growth.
“Nagpur, 1.25 to 1.75 lakh. Smart city upgrade plus low cost of living is equal to more comfort per rupee,” he said.
The observations resonated with many users online who argued that smaller cities often provide better value for money and improved work-life balance compared to India’s crowded metros.
Jaipur, Bhubaneswar And Mysuru
Discussing Jaipur, Mr Mudagal said, “Jaipur, 1.75 to 2.25 lakh. High-end lifestyle with modern cafes, golf clubs and space to breathe.”
The entrepreneur suggested that the city offers a premium lifestyle while still maintaining more openness and breathing space than larger urban centres.
He also spoke about Bhubaneswar, saying, “Bhubaneswar, 1.25 to 1.5 lakh. Clean, developing fast, 1.5 lakh per month is equal to upper class here.”
Finally, he described Mysuru as a peaceful city with a royal atmosphere.
“Mysuru, 1.5 to 2 lakh. Serene city, royal vibe, 2 lakh per month is equal to Maran Maharaja,” he said.
‘It’s About Peace, Access And Freedom’
The video concluded with a broader reflection on wealth, lifestyle and personal priorities.
“Being rich in tier 2 is not about the money alone. It’s about peace, access and freedom. You can live big without burning out,” Mr Mudagal said.
He further added, “Stop chasing rich in someone else’s city. Know what rich means for you and where it buys the best life.”
The video has since sparked conversations on social media around whether India’s tier-2 cities now offer a better balance between income, comfort and quality of life than traditional metropolitan centres.