The Khadi and Village Industries Commission (KVIC) will soon launch a revamped version of its e-commerce portal for ‘Khadi India’ products, Chairman Manoj Kumar said on Tuesday.
According to officials, the upgraded e-commerce portal powered by Shopify will offer a user interface aligned with global standards. It will have clearly defined categories for simplified product discovery and interactive elements, such as “Shop the Look”, for users.
The platform, designed with a mobile-first approach, will have features such as improved product display through high-resolution images, along with an optimised checkout and payment experience, besides strengthened brand storytelling, showcasing Khadi as a contemporary lifestyle choice to appeal to younger, digitally savvy consumers while retaining its traditional values.
“KVIC is now moving towards digital transformation in the new India. Very soon, in the coming days, we are going to launch Khadi’s e-commerce portal, which will be modern and suit Gen Z. We are revamping our entire digital ecosystem,” KVIC Chairman Kumar said.
Sales of Khadi and Village Industries products reached a record ₹1,87,105 crore in 2025-26.