Bergner India, the Indian arm of Spain-headquartered Bergner Group, is betting big on the premiumisation of India’s ₹16,000-crore cookware market as consumers increasingly shift from unbranded kitchen products to organised, health-focused brands.
The company, which has roped in celebrity chef Vikas Khanna as brand ambassador, is currently in advanced talks with private equity investors to raise growth capital for its next expansion phase, including plans to build up to 500 Bergner Galleries across India.
The company is expanding aggressively in tri-ply stainless steel cookware, pressure cookers, ceramic-coated cookware and cast-iron products, while pushing deeper into Tier-II and III markets.
By the end of FY26, the company had established more than 126 premium points-of-sale across 65 cities and 21 states, including exclusive outlets, kiosks and shop-in-shop counters. This includes around 40 Bergner Galleries across general trade stores and a presence inside Reliance Smart Bazaar outlets.
Bergner’s revenue rose 27% to ₹255 crore in FY25, from ₹200 crore in FY24. The company is estimated to have crossed ₹340–350 crore in FY26, extending its multi-year growth trajectory.
Managing Director Umesh Gupta told businessline that Bergner has recorded a 40 per cent compound annual growth rate over the past three years, significantly ahead of the broader cookware industry.
Unlike many consumer brands that rely on discount-led growth, Gupta said Bergner’s expansion has been driven by higher-value categories such as tri-ply cookware, toxin-free ceramic coatings and enamelled cast-iron products.
The company is now targeting revenue of more than ₹400 crore by FY27 through expansion into small domestic appliances, storage solutions, bakeware, vacuum flasks and premium dinnerware, alongside India-focused launches such as the Vikas Khanna-endorsed Argent Samsara range and the Excalibur enamel cast-iron collection.
Shift Away From Aluminium
Industry executives say India’s cookware market is undergoing a structural transition as urban consumers increasingly move away from traditional aluminium cookware towards tri-ply stainless steel and ceramic-coated alternatives.
Gupta said growing consumer awareness around safer and more durable cookware materials has accelerated this shift, particularly among urban households.
Bergner’s “Aluminium Hatao, Tri-Ply Lao” campaign, he said, helped educate consumers around newer cookware categories. Industry executives say organised brands still account for a relatively small share of India’s cookware market, leaving significant headroom for branded players such as Bergner, Wonderchef and Stahl Kitchens.
Asset-Light, India-Focused Expansion
Bergner follows an asset-light manufacturing model, working with contract manufacturers, while deploying proprietary tooling and production technologies through partner facilities.
“More than 85 per cent of our products are now manufactured in India, helping the company improve localisation and reduce import dependence.”
“Our focus now is to push deeper into Tier-II and III markets. We are developing tri-ply cookware and pressure cookers for aspirational middle-income households without compromising on quality,” Gupta added