Audio and wearables brand boAt, has expanded its lifestyle-tech portfolio by entering the personal grooming category. The brand has launched the boAt Slazer Series marking its entry into a new category. The range features ceramic blades, premium aluminium construction, interchangeable attachments and travel-friendly portability.
Gaurav Nayyar, CEO, boAt, said, “Our entry into personal grooming with the Slazer Series marks another important milestone in boAt’s expansion strategy as we continue to build a broader lifestyle-tech ecosystem for Indian consumers. We recently expanded into mobility-focused tech with dashcams, followed by audio-visual categories such as projectors. With Slazer, we are now moving deeper into the personal ecosystem of our consumers, offering products that combine performance, design, and everyday relevance. As with our other categories, this launch reflects our commitment to creating thoughtfully designed, Make in India products for the needs and aspirations of Indian consumers.”
The range includes the boAt Slazer S100, a standalone trimmer priced at ₹799, the boAt Slazer K100+ is a 6-in-1 grooming kit priced at ₹1,799 besides other premium variants.