Synup, the local marketing platform managing over two million business locations, has launched Sydekick, an autonomous AI agent designed to execute local marketing tasks.
The launch marks a broader shift in Synup’s business model, from software that teams use to manage local marketing to an agent that can perform the work itself.
The company has developed its own agentic harness with memory, capabilities and integrations, and runs the system on large language models and inference that it owns and operates.
For local marketing teams managing multiple locations, a large part of the work traditionally involves monitoring listings, responding to reviews, creating local content, conducting SEO audits and tracking performance. As the number of locations increases, the amount of specialist time required to manage these activities also increases. Sydekick is designed to change this model by allowing scheduled actions to be executed by the agent, reviewed by teams and completed at scale.
The agent connects to over 5,000 integrations and can operate through Synup and platforms including Slack and Microsoft Teams.
Human oversight remains built into the system with proposed actions moving through an approvals queue, with assignments to team members, an audit trail and usage attribution by client and skill. Across live workspaces, 94 per cent of the actions Sydekick proposes are approved without edits, according to Synup
The company believes its existing infrastructure gives Sydekick an advantage in executing local marketing tasks. Synup has more than 100 publisher integrations, thirteen years of accumulated business logic and has managed more than two million locations.
Synup currently powers nearly 5,000 partners, while three of the ten largest US listings providers run on its API.
Instead of pricing primarily around seats and software access, the company is moving towards usage-based credits that measure actual actions performed by the agent and attribute them by client and skill.
Ashwin Ramesh, Chief Executive Officer, Synup said the next transition for the business and industry will be to build a truly agentic offering across the value chain — from application tooling to memory to inference.
The Sydekick and the new Synup service offering will be game-changing, he added.