and VERO MODA on Tuesday launched a limited-edition capsule collection commemorating 100 years of Marilyn Monroe, making it available exclusively on the Myntra app before a wider rollout across retail channels from September 3.
The collection went live on VERO MODA’s app on September 1 and will be available from Wednesday on Myntra, across 75 VERO MODA exclusive brand outlets, over 326 shop-in-shops nationwide, and on veromoda.in.
The range includes statement dresses, graphic t-shirts, sweatshirts, and a denim capsule, incorporating Monroe’s portrait imagery, signature, and kiss mark through pop-art graphics, polka dots, pearl embellishments, and rhinestone detailing. Accessories such as caps featuring Monroe’s autograph and kiss mark round out the offering.
Ritesh Mishra, SVP and Head of Category and Revenue at Myntra, said the platform aims to bring global cultural moments to Indian consumers through fashion partnerships.
VERO MODA, a BESTSELLER label founded in 1987, operates as one of Europe’s prominent high-street women’s fashion brands and has a significant retail presence in India. Myntra, one of India’s leading fashion and lifestyle e-commerce platforms, primarily targets millennial and Gen-Z shoppers.
The Monroe estate has maintained an active licensing and merchandising programme spanning luxury and mass-market brands, consistent with its strategy of sustaining the icon’s commercial relevance across generations.