Melting Pot Food Products, a leading FMCG company, has roped in celebrity culinary expert and restaurateur Chef Harpal Singh Sokhi as both an investor and brand ambassador for its flagship brand, Inchi.
Established in 2017 and spearheaded by Nikhil Bharti, R P Chatterjee, and Manish Pardiwala, Inchi has evolved rapidly into a household favourite in the Indo-Chinese segment, with a diverse portfolio of over 100 products.
The range spans popular categories including schezwan dip and spreads, noodles, sauces, gourmet and instant soups, and signature cooking masalas designed to make restaurant-style Indian-Chinese cooking effortless at home.
Inchi targets rapid growth
Nikhil Bharti, Director at Melting Pot Food Products, said that the Brand Inchi and the company are at a crucial juncture in their journey and are well-poised for explosive growth.
With onboarding and strategic collaboration, the company is confident it can scale operations to over ₹500 crore in the next 5 years, he said.
Chef Harpal to drive product innovation
Beyond being the face of the brand, Chef Harpal will take an active role as a culinary partner, contributing to product innovation, recipe development, and making flavourful restaurant-style Indo-Chinese cooking more accessible to households across India.
Sokhi said the company’s team has a very clear understanding of today’s consumer and there are great opportunities to bring his culinary experience into that vision.
Partnership aims to strengthen Inchi’s market position
Building upon his extensive legacy in the Indo-Chinese food segment, Chef Sokhi brings invaluable market insight and consumer trust to Inchi. Together, the partnership aims to cement Inchi’s position as a dominant leader in the category while marking a monumental step in Chef Sokhi’s expanding entrepreneurial portfolio.
The company is led by three seasoned directors — Nikhil Bharati, R P Chatterjee and Manish Pardiwala — each of whom brings over two decades of extensive experience in the Indian FMCG industry and the Indo-Chinese category.