ABD Maestro Private Limited, the super-premium spirits subsidiary of , is targeting revenue of close to ₹200 crore in FY28 up from its current run rate of around ₹100 crore, as consumer demand for premium alcohol continues to outpace the broader market.
Bikram Basu, Vice Chairman of ABD Maestro, outlined the target in an interview on the sidelines of the company’s Bar Maestro Grand Finale in Mumbai.
The company, which completed one and a half years of operations, has built a portfolio of eight to nine brands across whisky, gin, vodka and rum, spanning Indian and international categories. Bollywood actor Ranveer Singh is a co-founder and creative partner.
Basu pointed to structural tailwinds in India’s alcohol market to explain the growth trend. Premium and above segments, broadly brands priced upwards of ₹2,000, account for roughly 10 per cent of the alcohol sector by volume but contribute over 42 per cent of total value.
“…10 per cent contributes to 42 per cent,” he said, framing the premium-to-mass value gap as thekey argument underpinning ABD Maestro’s positioning . The company is now exporting to several international markets including Canada and Australia.
On consumption trends, Basu pushed back against the narrative that younger consumers are simply drinking less. “…consumption is growing even at mass segments,” he said, noting that premium segments appear to be growing faster primarily because they are expanding from a smaller base, posting double-digit growth rates, while the mass segment grows from a much larger base at a slower pace.
He described younger consumers as more experimental, with a broader repertoire of brands and a preference for experiences over volume per occasion, which he said creates both a challenge and an opportunity for brand building.
Low-alcohol and cocktail-led consumption, already trending in Western markets, is beginning to take hold in India, Basu noted. He positioned ABD Maestro’s brands as naturally suited to the shift, given cocktail formats typically moderate alcohol intensity compared to traditional spirit-forward drinking.
The revenue target and growth commentary came on the day ABD Maestro wrapped up the inaugural edition of Bar Maestro, a seven-city bartending competition that drew over 350 entries nationally.
Basu framed the Bar Maestro platform as a community-building exercise as much as a marketing one. “…this business is about making friends,” he said, describing the company as having reached “a tipping point” after the groundwork of establishing its portfolio and distribution in a market dominated by global incumbents.