BigBasket submits dark patterns audit to Consumer Affairs Ministry 

The shares of were trading at ₹1,135.50 down by ₹6.60 or 0.58 per cent on the on Tuesday morning at 10.22 am, as part of the broader Tata Group’s consumer ecosystem.

BigBasket announced on Monday it has completed a self-audit of its quick commerce platform for dark patterns and submitted a compliance declaration to the Ministry of Consumer Affairs.

The move follows directives from the Central Consumer Protection Authority (CCPA) requiring e-commerce companies to conduct regular audits under guidelines issued in 2023 and 2025.

The TATA Enterprise-owned platform conducted the audit to ensure its operations align with regulations designed to prevent misleading or manipulative digital practices that compromise consumer choice. Dark patterns refer to deceptive design elements that trick users into taking actions they might not otherwise choose.

“Completing this self-audit demonstrates our proactive commitment to ensuring every customer interaction is fair, transparent, and free from manipulative practices,” said Rohit Subramanian, Legal Counsel at BigBasket. The company emphasized that trust forms the foundation of its digital commerce approach.

BigBasket joins other major Indian e-commerce companies in publicly declaring compliance with consumer protection norms. The company indicated it will continue working with the Ministry and industry stakeholders to strengthen consumer safeguards.



The platform currently serves over 10 million customers across 60-plus cities, operating through 700-plus dark stores. It offers 10-minute delivery on more than 20,000 products including groceries, fresh produce, medicines, fashion, electronics, and beauty items.

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