Fintech major CRED is stepping up its push into wealth management, enhancing capabilities on its acquired platform Kuvera and introducing a new invite-only investment product aimed at affluent users.
As part of the revamp, CRED has added deeper analytics, behavioural insights and portfolio recommendations. The platform aims to help users improve decision-making across discipline, asset allocation and performance — areas the company believes are critical for long-term wealth creation.
The rollout will initially target Kuvera’s roughly 2 lakh monthly active users, before expanding to a wider base. Overall, the platform has about 3 lakh investors and manages nearly ₹33,000 crore in assets.
The company is also nudging investors towards liquid funds through ‘Surplus’, a feature that deploys idle cash into curated schemes with relatively quick redemption cycles. The product requires a minimum investment of ₹1 lakh and allows withdrawals of up to ₹4 lakh within five minutes, with the balance redeemable within 24 hours.
CRED has tied up with asset managers like DSP Asset Managers Pvt. Ltd., ICICI Prudential Asset Management Company Ltd., Aditya Birla Sun Life AMC Ltd. and HDFC Asset Management Company Ltd. to offer a curated basket of liquid funds.
Engagement push
The upgrade comes as CRED looks to deepen engagement across its 15 million-strong user base, particularly among high-credit-worthy individuals. Nearly 60 per cent of India’s multi-card holders are active on the platform, giving it a large pool to cross-sell investment products.
Kuvera, which CRED acquired in early 2024 in a cash-and-stock deal, continues to operate as a standalone app. Founded in 2017 by Gaurav Rastogi and Neelabh Sanyal, the platform has traditionally focused on mutual fund investing. However, equity participation surged during the Covid-19 period, with about 75 per cent of its users now also investing in stocks.
“We have upgraded Kuvera for investors who have enough at stake that a single move can impact years of compounding,” Shah said, adding that the focus is on improving judgement rather than increasing activity.
The move comes amid a broader push by CRED to diversify its financial services stack. The company recently received approval from the Reserve Bank of India to operate as a payment aggregator, adding to its existing prepaid payment instrument licence.
In FY25, CRED reported a 16 per cent year-on-year rise in operating revenue to ₹2,735 crore, while narrowing losses by 51 per cent to ₹298 crore, driven by higher user engagement and monetisation across products.