Pet food company, Drools, said it is foraying into the fresh pet food segment and will invest ₹180 crore in advanced processing and packaging infrastructure. It has also inked a strategic collaboration with Tetra Pak to introduce fresh pet food in Tetra Recart packaging, enabling it to combine large-scale manufacturing and global packaging technology to offer a new format of pet nutrition in the Indian market.
India’s pet food market, currently estimated at $700–900 million, is growing at 11–16 per cent CAGR, with premium and specialised nutrition emerging as the fastest-growing segments.
Fahim Sultan, Founder, Drools Pet Food Pvt. Ltd., said, “India’s pet food market is at an inflection point, with consumers actively seeking better, fresher, and more transparent nutrition for their pets. At Drools, we have always believed in building the category ahead of demand. Our investment and collaboration with Tetra Pak allows us to bring global advancements in food processing and packaging to India, making fresh pet food both accessible and scalable. This is not just a product innovation — it is a step towards redefining pet nutrition in the country.”
The company said with this move it would expand the category beyond the traditional dry and wet formats. Tetra Pak’s advanced retorting and aseptic packaging technologies would ensure safety, shelf stability, nutrient retention and also remove the need for cold-chain logistics, a key barrier to scaling fresh food formats in India.
Cassio Simões, Managing Director, South Asia Markets, Tetra Pak, added: “The evolution of pet nutrition in India reflects a broader shift towards quality, safety, and sustainability. Our collaboration with Drools demonstrates how advanced processing and packaging technologies can unlock entirely new categories by combining the benefits of fresh nutrition with convenience and scalability. We believe this innovation will play a key role in shaping the future of the pet food industry in India.”
Backed by L Catterton and Nestlé S.A., Drools has been scaling its presence across the domestic and international markets.
Sanjiv Mehta, Executive Chairman, L Catterton India said, “This collaboration is a strong reflection of forward-thinking leadership —one that embraces sustainability, technology, and innovation as core pillars of growth. It aligns seamlessly with the needs of the future and positions Drools ahead of the curve, setting new benchmarks for progressive thinking in the industry.”