E-autos take lead: Mahindra, Bajaj, TVS in three-way race in FY26

India’s electric three-wheeler market is shaping into a three-way contest in FY2026, as per Vahan data, with Mahindra Last Mile Mobility leading with over 91,000 units and around 35 per cent share in the high-speed electric auto (L5) segment, followed closely by Bajaj Auto at more than 87,000 units and over 33 per cent, while TVS Motor has emerged as a fast-growing challenger with over 27,000 units and a double-digit share.

This comes as high-speed electric autos (L5) surged 65 per cent to 262,683 units in FY2026, while low-speed e-rickshaws (L3) grew just 4 per cent to 561,154 units. Overall registrations rose 18 per cent year-on-year to 823,837 units, with electric autos contributing over 100,000 units, accounting for more than 80 per cent of incremental growth. As a result, L5 market share rose from about 23 per cent in FY2025 to nearly 32 per cent, while e-rickshaws declined from around 77 per cent to below 70 per cent.

Consolidation gathers pace

The high-speed segment is rapidly consolidating, with the top three players—Mahindra, Bajaj, and TVS- now accounting for nearly 80 per cent of L5 volumes.

Piaggio Vehicles has seen a sharp erosion in its position, with volumes declining to around 13,000 units and market share dropping from about 11.5 per cent in FY2025 to nearly 5 per cent in FY2026.

Mid-tier and emerging OEMs have also posted double-digit growth. Omega Seiki Mobility grew 16 per cent to 6,991 units, Euler Motors rose 29 per cent to 4,166 units, and TI Clean Mobility (Montra) was up 10 per cent at 6,724 units. However, all three ceded market share, underscoring how gains are increasingly concentrated among the top players.

Piaggio’s decline has largely been absorbed by incumbents, with Mahindra, Bajaj, and TVS capturing the bulk of market share gains by leveraging stronger distribution networks, financing access, and service reach.



Bajaj’s rapid gains are being powered by its expansion in the passenger segment with the Riki platform, leveraging its strong three-wheeler legacy, even as Mahindra draws on its early-mover advantage and presence across both e-rickshaw and electric auto segments. TVS has emerged as a fast-growing challenger by expanding its retail and service footprint, addressing maintenance concerns for first-time electric buyers.

Among smaller players, growth has been more niche-driven. Euler Motors has focused on high-payload cargo vehicles catering to e-commerce and logistics fleets, while Omega Seiki Mobility has built a presence in specialised applications such as refrigerated transport. Montra is targeting a more premium positioning within the segment, though these players continue to lose share as growth remains concentrated among the top OEMs.

A widening technology and regional divide

The divergence is also visible in technology and geography. Lithium iron phosphate (LFP) batteries now dominate the organised L5 segment due to superior durability, safety, and lifecycle costs, while adoption in the L3 market remains uneven, with continued reliance on lead-acid batteries.

Regionally, northern and eastern states remain strongholds for e-rickshaws, with Uttar Pradesh alone contributing nearly 35 per cent of total volumes, driven by last-mile mobility across Tier-2 and Tier-3 cities.

In contrast, western and southern markets are emerging as hubs for high-speed electric autos, particularly in cargo applications, supported by stronger regulatory enforcement and rising demand from organised fleet operators.

Better products, easier financing, shifting policy

A combination of product upgrades, financing access, and policy signals is accelerating the shift towards high-speed electric autos.

Vehicles are increasingly moving towards automotive-grade platforms with improved build quality, suspension, and ergonomics, alongside performance improvements of up to 55 km/h and nearly 300 km range, enabling higher utilisation and double-shift operations.

At the same time, faster loan approvals, alternative credit models—including “no-income document” schemes—and battery-as-a-service offerings are lowering entry barriers, reducing upfront costs by 30–40 per cent.

Policy has further tilted the balance. Subsidies for electric autos were withdrawn under the PM E-DRIVE scheme in December 2025 after the segment achieved scale, while incentives for e-rickshaws have been extended until March 2028.

“This creates a divergence between policy and market momentum. Even as demand shifts towards higher-speed electric autos, incentives remain directed at the lower-speed segment,” said a senior industry executive.

L3 remains fragmented, players look to move up

The e-rickshaw market remains highly fragmented, with even the largest player, YC Electric, holding only about 6 per cent share, down from over 8 per cent a year ago. Saera Electric and Dilli Electric have also seen shares decline, and the top three players together account for less than 15 per cent of the market.

As growth shifts to high-speed vehicles, L3-focused players such as Saera Electric, Dilli Electric, and YC Electric are moving up the value chain into electric autos, albeit at a nascent scale, as they look to tap into faster growth and more stable demand, marking a shift in goalposts from low-cost, unorganised mobility to a more formal, automotive-led market.

“For smaller manufacturers, the transition is increasingly becoming a necessity—moving from a crowded, low-entry-bar market to one where scale, product quality, and distribution matter more,” said Mayank Jain, founder and CEO of E-Fill Electric.

Source

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