FMCG major Emami Limited, which is planning to complete the acquisition of Axiom Ayurveda within three months, is looking to grow the topline of the beverage company to around ₹500 crore in the next three years.
The Emami Group flagship has executed a definitive agreement to acquire the remaining around 73.5 per cent stake in Axiom, marking its formal entry into the beverage sector. The Haryana-based company is expected to clock a topline of around ₹180 crore in FY26.
Following the acquisition of the remaining stake, the Kolkata-headquartered company will have 100 per cent ownership of Axiom, which will become a wholly-owned subsidiary. Axiom’s portfolio includes beverage products under the brand “AloFrut,” health juices under the brand “Axiom Jeevan Ras,” and beauty products under the brand “Mukti Gold.”
“When we had invested in Axiom around two-and-half and three years back, at that point of time we had an arrangement with its shareholders that we have the rights to buy the remaining shares. We are interested in the beverage segment. The company and the brand have a lot of potential,” Harsha Vardhan Agarwal, Vice Chairman & MD, Emami Ltd, told businessline.
“In India awareness about health and wellness is increasing, and beverages can play an important role there. So from that perspective we see a huge potential to grow,” Agarwal said, adding the overall juices category is currently estimated at over Rs 3000 crore in the country.
By 2030, this category is expected to grow to more than ₹4,000 crore.
“As Axiom has huge potential to grow, we will be developing this brand. Our aim is to focus more on the health and wellness beverage segment. Our aspiration is high. In the next three years, the company’s topline can reach anywhere between ₹400 crore to ₹500 crore. This is the minimum that we believe we can reach,” Agarwal added.
For the acquisition of the remaining stake in the beverage company, Emami’s board approved aggregate consideration not exceeding ₹200 crore.
Commenting on the development, Rishabh Gupta, founder, Axiom Ayurveda Pvt Ltd, said, “Consumers today are increasingly moving away from carbonated beverages and seeking healthier alternatives without compromising on taste. At Axiom, we have always focused on delivering a differentiated offering that combines health and taste, which has been central to our journey and that makes us different from other beverage companies. I am confident that Emami is the right partner to take Axiom into its next phase of growth.”
With Emami’s deep industry expertise, strong capabilities, and alignment with the brand’s vision, it is well-positioned to scale Axiom further and unlock its full potential, Gupta added.