Festival boom lifts Bajaj Finance: 29% jump in loan value, 23 lakh new customers

Bajaj Finance disbursed 63 lakh consumer loans between September 22 and October 26, 2025, marking a 27 per cent increase in volume and 29 per cent rise in value compared to the same period last year. The non-banking financial company attributed the growth to recent GST reforms and personal income tax changes that boosted consumer purchasing power.

The Mumbai-based lender added 23 lakh new customers during the festive period, with 52 per cent being first-time borrowers entering the formal credit system. This marks a significant push in financial inclusion for India’s largest private sector non-bank lender.

Policy reforms fuel demand

Chairman Sanjiv Bajaj said the government’s policy reforms made everyday products more affordable, enabling middle and lower-income families to increase spending during the festive season. The company observed a premiumization trend, with consumers upgrading to higher-quality products despite lower average loan sizes.

Lower GST rates on televisions and air-conditioners helped reduce average ticket sizes by 6 per cent while encouraging upgrades. Loans for TVs with 40-inch and larger screens accounted for 71 per cent of television financing, up from 67 per cent last year.

Expanding reach & inclusion

Bajaj Finance operates through 239,000 active distribution points across 4,200 locations nationwide and serves 110 million customers. The company finances mobile phones, consumer electronics, home appliances, furniture, and rooftop solar panels. Its Bajaj Finserv App has recorded 75.1 million net installs as of June 30, 2025.

The shares of Bajaj Finance Limited closed at ₹1,054.70 up by ₹11.60 or 1.1 per cent on the NSE today at 3.25 pm



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