From grocery runs to gym sessions: What today’s homebuyers really want

The definition of a “dream home” has shifted dramatically in the past few years. Beyond walls and windows, it is expected to offer ease, comfort, and a sense of balance. Increasingly, convenience sits on the same pedestal as location and size when people decide where to live.

“An ideal home today has evolved well beyond four walls,” says C Prabhakar, Director of Gopalan Enterprises. “It is no longer just a place to live, but a space that balances work, wellness, and leisure. , offer every convenience within reach, and create a more holistic living experience.”

Not long ago, a gym or a corner store inside a residential project was considered a bonus. Today, such add-ons have become non-negotiable.



“Yes, amenities like gyms, co-working spaces, and convenience stores have quickly moved from being ‘nice-to-have’ to essential,” Prabhakar points out. “Projects without these features often struggle in today’s competitive market.”

Developments that integrate fitness hubs, workspaces, and daily conveniences under one roof are seeing brisker sales. People increasingly favour communities that allow them to live, work, and socialise without stepping too far from home.

While location still matters, convenience has quietly climbed up the priority list. Many buyers are willing to trade a slightly smaller flat for the ease of having everything they need within the same gated community. The time saved from avoiding long commutes or multiple errands is a major draw.

“Convenience has become equally important as traditional factors like location and size,” says Prabhakar. “Buyers increasingly prioritise living in a self-contained community where daily needs are met within the complex itself.”

Of course, the demand for lifestyle amenities brings in the challenge of affordability. Developers are finding ways to strike the right balance. Smart master planning, well-placed facilities, and pedestrian-friendly layouts are helping create vibrant yet affordable neighbourhoods.

“Connectivity and location convenience are shaping buyer decisions,” explains Prabhakar. “We focus on creating well-connected neighbourhoods that combine accessibility with lifestyle, ensuring residents can enjoy convenience without sacrificing comfort or affordability.”

Homebuyers are also signalling they are prepared to pay extra for comfort. A 5–10% premium is often acceptable if the project offers features that add everyday value. Whether it is a gym, a co-working hub, or an on-site retail store, people see such facilities as both a time-saver and a long-term investment.

“Buyers see this as an investment in their quality of life,” Prabhakar notes. “It saves time and money on gym memberships, co-working subscriptions, or frequent trips to the market, while also adding long-term resale value.”

While brochures often highlight lifestyle perks, developers are responding to real demand. The shift has been fuelled by longer working hours, traffic-heavy commutes, and the pandemic, which brought homes into the centre of daily life.

“The demand for an integrated lifestyle is a direct response to the challenges of urban living,” says Prabhakar. “Wellness centres, sports facilities, and co-working spaces are now considered essentials rather than optional extras.”

Looking forward, the next wave of must-haves is expected to lean heavily on sustainability, technology, and community living. EV charging stations, smart home systems, high-speed Wi-Fi, AI-driven security, and green zones are already being discussed as standard inclusions.

Spaces designed for senior citizens, cycling enthusiasts, and even pets are also gaining traction.

“Future housing will focus on sustainability, technology, and community,” Prabhakar observes. “We are already piloting EV-ready parking, wellness clusters, and smart home features so that communities are future-ready for the next decade.”

From picking up groceries downstairs to finishing a workout just minutes away, the modern home is being redefined.

For today’s buyer, it is not only about where you live, it is about how well your home fits into your life. Convenience, community, and comfort now come together to create the complete picture of what a home should be.

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