D2C fast fashion brand Libas is pivoting from a marketplace-heavy model to an omnichannel play, targeting a near 50:50 split as it scales to 150 stores over the next two years. With owned channels already contributing half of online sales, stores are doubling as fulfilment hubs.
The ethnic wear brand plans to scale to around 150 stores over the next two years, while also building capabilities to deliver orders within 60-120 minutes in key metro markets. Stores, in this strategy, are not just retail touchpoints but are being reimagined as fulfilment hubs to support faster deliveries and tighter inventory control, said Sidhant Keshwani, Founder & CEO, Libas.
The company, which is set to cross a ₹1,000 crore annual run rate, is targeting about 30 per cent year-on-year (y-o-y) growth in FY26 while remaining EBITDA positive. It opened 28 stores during the year and plans to add over 50 more in FY27 as it scales its physical footprint.
Online monopoly
Currently, 65-70 per cent of Libas’ sales come from online channels. However, the company is targeting a near 50:50 split between online and offline as it scales its physical footprint. Within online, owned channels already contribute nearly half of the sales, and this share is expected to grow further as the company reduces its reliance on third-party marketplaces.
“Over the next few years, growth will increasingly come from our own ecosystem, our website, and our stores,” Keshwani said. The shift also aligns with Libas’ broader IPO ambitions, as the company looks to move beyond a marketplace-dependent model toward a more balanced omni-channel business.
Backing this shift is a highly distributed supply chain, with Libas working with over 200 contract manufacturers across hubs such as Delhi-NCR, Jaipur, and Surat. The company’s fast-fashion approach, with over 80–100 new designs launched every week, is also being closely tied to this omnichannel strategy, enabling quicker demand sensing and inventory turns across channels.