Snack makers tweak trade margins, engineer pouches to break ₹5 pack habit
Rising costs of potatoes, edible oil and packaging are squeezing margins on entry-level packs, prompting snack makers to push larger SKUs, rethink packaging and expand premium offerings.
Rising costs of potatoes, edible oil and packaging are squeezing margins on entry-level packs, prompting snack makers to push larger SKUs, rethink packaging and expand premium offerings.
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BENGALURU: India's ₹5 snack packet, long the industry's workhorse, is becoming a liability as rising input costs squeeze already-thin margins.
About the Author
Sowmya Ramasubramanian
Sowmya is a senior correspondent covering retail, FMCG, corporate strategy, and consumer technology, with a focus on how companies navigate demand, competition, and shifting consumption patterns across both urban and emerging markets. She reports on business decisions through both breaking news and long-form stories.<br><br>An alumna of the Asian College of Journalism, she has reported on a range of consumer-facing industries, including e-commerce, healthcare, and startups.
Her work focuses on understanding how companies grow, compete, and adapt in a changing economic environment, as well as how broader trends translate into everyday consumption and business outcomes.<br><br>She is particularly interested in how business decisions show up in everyday consumer experiences, and often looks at trends through the lens of how they play out on the ground.<br><br>Prior to her current role, Sowmya was part of the editorial team at YourStory, where she covered startups and entrepreneurship.
She has also worked on longform stories at The Morning Context and reported on technology at The Hindu in Chennai, gaining experience across different formats and newsrooms.<br><br>Her reporting aims to be accurate and accessible, with an emphasis on context and careful sourcing. She is particularly interested in stories that sit at the intersection of business strategy and consumer behaviour.<br><br>Based in Bengaluru and always curious about evolving consumption trends, she is often exploring new coffee and kombucha spots, both as a personal interest and a way to observe how consumer preferences are taking shape on the ground.
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Source: Mint Economy
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