In a strategic move, Nykaa is set to operate and launch exclusive boutique stores of global luxury beauty brand Charlotte Tilbury in , marking the next phase of its long term partnership with the brand.
The flagship boutique has been launched in New located at the Nexus Select Citywalk, Saket.
Charlotte Tilbury entered India in 2020 in exclusive partnership with Nykaa. The brand was first launched on Nykaa’s digital platform and subsequently was made available at Nykaa Luxe stores across the country.
”This is a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets,” said entrepreneur and founder, Charlotte Tilbury in a statement.
“Over the past five years, the partnership has grown across distribution, retail, marketing and brand building, with Nykaa playing a central role in establishing Charlotte Tilbury as one of the most successful global luxury beauty brands in the Indian market,” a statement by Nykaa said.
As part of the next phase,Nykaa will lead end-to-end operations for Charlotte Tilbury exclusive boutiques in India, spanning retail, staffing and training, merchandising, supply chain, marketing, brand management, and omnichannel integration, it added.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “Charlotte Tilbury has been one of our most successful and strategic global partnerships, and our journey together is a strong example of how a global beauty brand can be built in India with a long term, omnichannel and consumer first approach.
Over the years, this has been a deeply collaborative partnership across digital, retail, marketing and consumer experience, and together, we have built Charlotte Tilbury into one of the most loved prestige beauty brands in the country. The launch of Charlotte Tilbury’s first exclusive boutique, fully operated by Nykaa, is a natural next step in this journey. It reflects the strength of our partnership and our shared long term commitment to building the brand in India for years to come.”