Unicharm India has introduced a diabetes-focused adult diaper range under its Lifree portfolio for people experiencing frequent urination and urinary incontinence due to diabetes.
The brand-new products aim to significantly improve quality of life, restore confidence and enable greater freedom of movement and everyday comfort.
The newly launched Lifree range comprises four variants with up to 8-12 hours of protection. The products have been developed following research and testing in India and Japan.
Keisuke Takatsuto, Assistant General Manager, Lifree said as diabetes cases continue to rise in India, millions of people are silently coping with urinary incontinence, which deeply affects their physical comfort, confidence and emotional well-being.
With Lifree’s Durable Absorb range, the company aims to provide a reliable solution that offers superior absorption, durability, comfort and peace of mind making Lifree the go-to brand, he added.
“Despite urinary incontinence being a common symptom of diabetes, many people hesitate to seek solutions due to stigma and misconceptions around adult diaper usage,” he said.
Lifree is also working with doctors and caregivers to help people view diaper usage as a proactive wellness choice rather than a last resort, said Takatsuto.
As part of its broader outreach efforts, Unicharm India recently hosted a panel discussion at the Diabetes India 2026 – World Congress of Diabetes held in Hyderabad.