Women investors | A rising tide

Till March 2024, Mumbai-based business development professional Aswasana Mishra was content to lock away all her money in bank fixed deposits. Then, the 54-year-old discovered LXME. The women’s-only investment app was running an online challenge to save Rs 50,000 in four months, and, before she knew it, Aswasana had embarked on her investment journey.

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