skincare brand everyuth naturals launched its Tan Removal Chocolate & Cherry Face Wash on Monday, expanding its product portfolio as it looks to capture a larger share of India’s $500 million face wash market.
The product is clinically tested across Indian skin types and combines chocolate’s antioxidant properties with Vitamin C-rich cherry extract. The company claims visible results from the first use, with the formulation designed to reduce tan and improve skin radiance through daily use.
The launch targets Gen Z and younger millennials, who the company says account for nearly half of India’s skincare users and are increasingly seeking benefit-driven products over basic cleansers.
Zydus Wellness positions the face wash as a daily corrective solution to sun-induced tanning — a gap the company argues sunscreens alone do not address.
Tarun Arora, CEO of Zydus Wellness, described the launch as creating “a new sub-category of high efficacy cleansers,” adding that the company sees a structural shift in consumer behaviour toward proactive, daily skincare habits rather than occasional remedial treatment.
The product extends everyuth’s existing Tan Removal range, which includes a scrub and face pack, and is anchored by a Hindi-language campaign tagline: Ab Roz Tan Ghatega — roughly translated as “tan will reduce every day now.”
A television commercial featuring Bollywood actress Tisca Chopra and Telugu actress Kashmira Pardeshi supports the launch.
Zydus Wellness shares traded sharply on the on Monday, rising 9 per cent to ₹533.85 — hitting a new 52-week high of ₹535.30 — against a previous close of ₹489.75. The stock has gained 52.6 per cent over the past year and carries a trailing price-to-earnings ratio of 75.24.
The face wash is available across retail outlets and e-commerce platforms nationwide.