Bajaj Broking rolls out algorithm trading platform for retail investors

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Bajaj Broking, the stockbroking arm of Bajaj Finance Ltd, on October 14 launched an algorithmic trading platform that combines strategy creation and automated execution on a single web and app-based interface.

The platform offers users two routes: ready-made, exchange-registered strategies developed by -registered Research Analysts, or custom strategy-building tools using exchange-registered white-box indicators. Users can review a strategy’s objectives, risk profile and margin requirements before subscribing.

For those building their own strategies, the platform provides configurable indicators, entry and exit conditions, execution parameters and position sizing. Traders can set trading direction, operating hours and trading days, along with target, stop-loss and trailing stop-loss mechanisms.

The platform also includes risk management controls at both strategy and account levels, allowing users to set maximum profit and loss thresholds, cap the number of trades per strategy, pause individual strategies, or halt all algorithmic trading through a dedicated stop control. A consolidated dashboard shows open positions, pending orders, trade history, execution details and strategy signals.

Anurag Misra, Chief Technology Officer, Bajaj Financial Securities Limited, said the launch aims to expand the tools available to users for market participation with greater flexibility and control, while keeping transparency and informed decision-making central to the experience.

Bajaj Broking operates as a full-service stockbroker offering trading and demat accounts, mutual funds, IPOs, bonds, AIFs, PMS, US investing and NPS, with a presence across 43 locations alongside its digital platforms.



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