DRiV, a major global automotive parts manufacturer and the dedicated aftermarket business division of Tenneco, has appointed cricketing icon Mahendra Singh Dhoni as National Brand Ambassador.
The company’s inaugural association with a celebrity ambassador reflects the strategic importance of India for DRiV and its commitment to emerge as industry’s most comprehensive and trusted House of Brands.
Both DRiV and MS Dhoni embody trust earned over time, reliability demonstrated through consistent performance. The confidence that comes from making the right decisions when they matter most, said the company.
Chintan Sopariwala, President, DRiV, said many of DRiV’s brands have been serving customers for more than 100 years globally.
“Dhoni represents the same enduring values that define our brands: leadership, consistency, humility, and the ability to perform when it matters most,” he said.
Sanjeev Kumar Singh, Vice President & General Manager, DRiV South Asia, said the company brings a portfolio of over 30 globally trusted brands, backed by original equipment engineering and decades of heritage.
Backed by a robust nationwide distribution network, deep engagement with mechanics, DRiV continues to raise the benchmark for quality, reliability and performance in India’s automotive aftermarket, he said.
The company has a comprehensive portfolio spanning passenger vehicles, two-wheelers, and commercial vehicles, and a strong OE presence.
Dhoni said, “As someone who is passionate about motorcycles and their spare parts and enjoys working on bikes and cars myself, I understand the importance of high-quality components and reliable performance.”
The Indian automotive aftermarket is estimated to be among the fastest growing in the world, driven by a rapidly rising number of vehicles on the road, increasing average vehicle age and growing awareness among vehicle owners about the importance of quality parts.