Amazon India is on track to double its Prime Members base between 2023-2026 on the back of its tiered subscription plans. The e-commerce major, which will run its 10 the edition of Prime Day 2026 sale event from July 4-6, is hoping to top the peak of 18,000 orders per minute seen last year.
“We are on path to double our Prime membership base in the period spanning over the past three years — from 2023 to the end of 2026. The tiered Prime membership plans have played a key role in widening the Prime membership base,” Akshay Sahi, VP — Prime & Customer Fulfilment Experience, India & Emerging Countries, Amazon told businessline.
This Prime Day, besides shopping deals, members will also get access to 500 new product launches from top Indian and global brands besides SMEs.
“We have seen Prime members shop 5x more frequently than non-members on Amazon. Prime members also triple their shopping frequency once they use Amazon Now. The top 50 per cent of Prime members actually save more than 5x their membership fee and the top 10 per cent save more than 8x. A lot of innovation has gone into configuring Prime Day for India which has helped accelerate the whole Prime flywheel as well. The unique thing about membership has been that engagement is usually sustained after Prime Day,” he added.
Sahi noted that the idea behind launching the three tiers of the Prime membership plan was to be able to broaden its access across socio-economic segments and need states. “ Infact, we have seen one in five members who join the lower tiers, eventually upgrade to the top tier. Also, we have seen nearly 70 per cent of new Prime members coming from tier-2 and tier-3 cities,” he added.
“During last year’s Prime Day (sale event) we had peaked at nearly 18,000 orders per minute, which was 50 per cent higher than the previous year. I’m hoping that our orders peak this year will be larger than that. It’s also a massive seller enablement timeframe as a lot more of our sellers can discover a lot of new members nationally, as well as grow their businesses,” he added.
The e-commerce marketplace has been bolstering its infrastructure and operations by adding new fulfillment centres and last-mile delivery stations among others.