For a company whose business is built around telling people what the future might hold, Astrotalk has just reached a milestone that is very much about the present: a $1 billion valuation.
The Noida-based astrology and spiritual-tech platform has entered India’s unicorn club through an ESOP buyback involving more than 100 employees. The buyback is being funded by profits generated by the company, making the milestone notable not just for its valuation but also for the profitable business it has built.
and Anmol Jain, Astrotalk began by connecting users with astrologers. Over the years, it has expanded that proposition into a wider spiritual and wellbeing platform, while continuing to build its core astrology business.
Astrotalk’s website says it now has more than 13,000 astrologers on its platform and facilitates over 1 lakh minutes of consultations every day.
Users can consult astrologers, attend live sessions, get Kundli matching and access daily horoscopes. But the company has increasingly moved beyond the traditional astrology consultation.
Its stated aim has been to retain the ethos of traditional astrology while using spiritual approaches to address modern concerns such as stress and mental wellness.
That has opened up a much wider set of offerings.
The platform now has categories for spiritual jewellery, Rudraksha, Pyrite, Vastu, Dhan Yog and products linked to planets and Mulank. It also has dedicated collections for gifting and spiritual products.
Astrotalk’s newer offerings even extend into lifestyle products. Its website currently showcases crystal-infused perfumes, including fragrances positioned around themes such as wealth, confidence and love.
The shift is subtle but significant: astrology is no longer just something users consult Astrotalk for; it is increasingly something they can shop around as well.
The expansion has come alongside a sharp increase in the company’s financial scale.
Astrotalk reported revenue of Rs 1,176 crore and profit before tax of Rs 285 crore in FY25. Its current revenue run rate is more than Rs 2,500 crore, according to the company.
The company says profitability has remained a focus as it has scaled. That is also what has enabled the latest ESOP buyback.
More than 100 employees are getting an opportunity to sell their ESOPs at the $1 billion valuation. The company has not disclosed the total value of the liquidity event.
For employees, the exercise provides a chance to realise some of the value created during Astrotalk’s growth. Co-founder Anmol Jain said the buyback reflects the company’s focus on building an ownership culture and rewarding employees for their contribution.
The bigger story behind Astrotalk’s rise is perhaps its ability to build a business around an age-old practice without restricting itself to the traditional way people consume it.
A user may come to the platform looking for an astrologer’s advice, but the company has created multiple adjacent categories around spirituality, wellness and commerce.
That gives Astrotalk more opportunities to engage users beyond a single consultation and broadens the business from a service platform into an ecosystem.
Its backers have also placed bets on that growth. Astrotalk is backed by Left Lane Capital and Elev8 Venture Partners. Left Lane invested $20 million in February 2024 and another $14 million in June that year.
The $1 billion valuation comes as Astrotalk prepares for its next phase of expansion.
The company plans to increase its global footprint and invest in technology and talent, while strengthening its position in the spiritual-tech category.