Parle Biscuits, maker of brands such as Parle-G, Monaco, Hide & Seek and Melody, has appointed George Kovoor as its Chief Executive Officer, effective September 1, 2026.
“Kovoor brings with him a distinguished career spanning over three decades at PepsiCo, with extensive experience across consumer businesses and markets,” the company said. He was serving as SPV and GM of Indian beverages at PepsiCo before moving out in March, 2025.
Ajay Chauhan, Managing Director, Parle Biscuits, said, “We welcome George and look forward to working closely with him to build on Parle’s strong foundation, strengthen our capabilities and open new opportunities for sustainable growth. As our business continues to evolve with the changing needs of Indian consumers, his ability to drive results, develop talent and navigate complex markets will be invaluable. The company looks forward to his leadership and contribution to its next phase of growth.”
The appointment strengthens the leadership team of Parle, he added.