Indian luxury jewellery atelier ZOYA, part of the Tata Group, dressed Academy Award-winning actress Penélope Cruz in its High Jewellery pieces for the red carpet at the Toronto International Film Festival on Tuesday, September 15.
Cruz wore three pieces from ZOYA’s upcoming spice-inspired High Jewellery collection: the Rekindle Necklace, featuring 19 carats of golden heliodor set alongside yellow and pink sapphires, requiring over 1,200 hours of craftsmanship; the Wildflower Heart Ring, centred on a 13-carat amethyst in ZOYA’s proprietary Bloom Cut; and the Iconic Lattice Bangle, set with diamonds and tanzanites.
The appearance marks a rare instance of an Indian jewellery house securing placement on a major international film festival red carpet, typically dominated by European luxury brands.
ZOYA Business Head Amanpreet Ahluwalia said the moment represented the atelier’s intent to establish its own creative language globally, rather than follow existing luxury conventions.
Founded in 2009 as a Tata Group venture, ZOYA currently operates 13 flagship boutiques and 12 galleries across India and the United States. The brand holds patents on several jewellery innovations, including the Bloom Cut gemstone cut and the Baoli® setting.
The full spice-inspired High Jewellery collection, of which Cruz offered an early preview, has not yet been formally launched.