Akshay Tritiya is often seen as the perfect day to begin something new, whether it’s buying gold or making a big financial move. But in recent years, many homebuyers have started looking beyond gold and turning to real estate. While the sentiment may be auspicious, experts say this is still a decision that needs a clear head, not just a hopeful heart.
From gold to real estate: A shift in mindset
Traditionally, gold has been the go-to investment on Akshay Tritiya. But that trend is slowly changing. Today, buyers are exploring property as a long-term asset that offers both stability and growth.
Anjana Sastri, Director – Marketing, Sterling Developers, explains, “Auspicious occasions have always shaped the rhythm of significant financial decisions in India, and Akshaya Tritiya stands out as a moment closely associated with new beginnings, wealth creation and long-term growth.”
She adds that rising transparency and regulatory reforms have strengthened buyer confidence. More first-time buyers are entering the market, alongside seasoned investors, with a clear focus on quality developments, better communities and long-term value.
No matter how favourable the occasion feels, paperwork should always come first. From RERA registration to land title, every detail needs to be verified.
Somesh Mittal, Co-Founder, One Prastha, puts it simply: “Combine this age-old tradition with your intelligence by verifying RERA registration and ensuring a valid title for land, as well as conducting due diligence regarding the builder’s reputation through their completed projects.”
He also suggests visiting the property site, comparing options, checking total costs—including GST and maintenance—and carefully reading the agreement before signing anything.
Many buyers rush into decisions during festive offers, but experts warn against choosing a property just because of the timing.
Mittal advises buyers to look at factors like transport connectivity, future growth potential and resale value. Knowing whether the property is for personal use or investment is equally important.
Property, especially land, is not a quick-return investment. It requires patience and a long-term view.
Samujjwal Ghosh, Chief Executive Officer, The House of Abhinandan Lodha, says, “From a financial lens, land is a long-term asset. Investors need to think in 10–15-year horizons, identifying future epicentres of growth where compounding plays out meaningfully.”
He points out that many buyers invest in already-developed areas, where most price appreciation has already happened. A smarter approach, he says, is to identify emerging locations that are likely to benefit from future infrastructure development.
Festive deals can be tempting, with developers offering discounts, flexible payment plans and added benefits. But these should not distract from the core fundamentals of the property.
Brijay Arya, Vice President, SILA Estates, says that Akshay Tritiya is widely seen as an auspicious time to invest in real estate, prompting developers to offer attractive deals and flexible schemes to attract buyers.
He stresses the importance of checking approvals, timelines, developer credibility and overall pricing rather than being influenced by limited-period offers.
One of the biggest mistakes buyers make is not verifying documents properly at the beginning. This can lead to problems much later.
As Ghosh notes, many issues related to title and documentation surface after purchase, often because of incomplete checks during the buying stage.
Simply put, Akshay Tritiya may be a great time to invest, but it should not replace careful decision-making. Buying property is both an emotional and financial commitment. As Arya puts it, the right decision is one that balances optimism with discipline.
In the end, the best investment is not the one made on the most auspicious day—but the one made with the most informed choice.