E-commerce giant Amazon’s quick commerce service ‘Amazon Now’ is witnessing a 25 per cent month-on-month growth in orders in India, Amazon President and Chief Executive Officer Andy Jassy said.
“We continue to expand our ultra-fast delivery service, Amazon Now, which offers delivery in 30 minutes or less on thousands of items. It started last year in India; orders are increasing 25 per cent month over month with Prime members tripling their shopping frequency once they start using it,” Jassy told investors during the company’s first-quarter earnings call for 2026.
Following its successful rollout and high adoption rate in India, the service has now been scaled globally.
Jassy noted that the service is currently available to “tens of millions of customers across nine countries”, with plans for further expansion in the pipeline.
Amazon reported $181.5 billion in net sales, a 17 per cent increase year-over-year. Its operating income increased to USD 23.9 billion in the first quarter of 2026, compared with USD 18.4 billion in the first quarter of 2025.
Amazon Now operates in the highly competitive quick-commerce sector in India, going head-to-head with established local players such as Eternal-owned Blinkit, Swiggy Instamart, Zepto, Flipkart Minutes, and Tata’s BigBasket (BB Now).
Earlier this month, the e-commerce major announced the expansion of Amazon Now to 100 cities across India.
The company, however, did not specify a definitive timeline for the completion of this rollout.
Currently, Amazon Now is available in Delhi-NCR, Mumbai, and Bengaluru. Amazon, in a statement, said it will scale up its specialised fulfilment infrastructure and expand to more than 1,000 micro-fulfilment centres to support its quick commerce ambitions.
The scale-up of the quick commerce service is part of Amazon India’s Rs 2,800 crore (about USD 300 million) investment.