Bajaj Auto plans to build its next phase of growth around an expanded product portfolio that includes the Freedom CNG motorcycle, the refreshed Pulsar range, the Chetak electric scooter, new KTM-Triumph motorcycles and the Riki e-rickshaw, according to its FY2026 annual report. The report identifies premium motorcycles, electric mobility, commercial vehicles and exports as the company’s key growth engines over the coming years.
The strategy follows another year of record performance. Bajaj Auto reported standalone revenue of ₹58,732 crore in FY2026, while consolidated revenue rose to nearly ₹63,000 crore. Vehicle sales crossed 5.1 million units for the first time, export volumes reached a record 2.25 million units, and surplus cash stood at ₹18,137 crore despite strategic investments, capital expenditure and shareholder payouts.
Premium motorcycles move to centre stage
Premium motorcycles form the cornerstone of Bajaj Auto’s product strategy. Models above 125cc now account for 77.5 per cent of motorcycle volumes. During FY2026, the company refreshed the Pulsar range, introduced the KTM Duke 160 and RC 160, expanded Triumph’s Modern Classics portfolio with the Thruxton 400 and rolled out nearly 80 KT Showrooms.
According to the annual report, these launches are intended to strengthen Bajaj Auto’s position in the 125cc-plus segment, while the Pulsar franchise crossed ₹11,000 crore in domestic revenue and ₹16,500 crore globally. KTM and Triumph together posted record domestic sales of more than 1.3 lakh motorcycles.
Chetak enters its next phase
Electric mobility has become one of Bajaj Auto’s fastest-growing businesses. Chetak recorded its highest-ever annual sales of more than three lakh units during FY2026 and crossed seven lakh cumulative sales despite supply disruptions caused by China’s rare-earth magnet export restrictions.
Bajaj Auto Technology responded by redesigning motors using light rare-earth magnets and developing alternative sourcing arrangements. The company also launched the more affordable Chetak C25, expanded its network to more than 500 experience centres and over 4,000 customer touchpoints, and ended the year with a 20.7 per cent share of the electric scooter market.
Commercial mobility widens
The annual report also highlights Bajaj Auto’s expansion across commercial mobility. The company retained leadership in conventional three-wheelers while emerging as the country’s leading electric three-wheeler manufacturer within three years of entering the segment.
During FY2026, it expanded the WEGO electric three-wheeler range and scaled the Riki e-rickshaw brand to more than 100 cities.
Exports and KTM strengthen the global business
Exports remain another major growth pillar. Overseas revenue reached a record ₹20,416 crore, led by a third consecutive record year in Latin America and strong growth in Brazil. The annual report reiterates Bajaj Auto’s strategy of manufacturing in India for more than 100 countries.
The report also reaffirms the company’s commitment to reviving KTM after taking control of the Austrian motorcycle maker’s holding structure. Chairman Niraj Bajaj says the turnaround is “well underway”, with the focus on strengthening the brand and restoring sustainable profitability.
Technology underpins the strategy
Across businesses, the annual report identifies engineering capability as a key competitive advantage. From developing alternate EV technologies during the rare-earth disruption to expanding manufacturing capacity for premium motorcycles and electric vehicles, Bajaj Auto says technology and product development will remain central to its next phase of growth. Scaling Bajaj Auto Technology is also among management’s priorities for FY2027.
Competition remains intense
The report nevertheless acknowledges continued pressure in the domestic commuter motorcycle market. Market share declined from 16.6 per cent to 15.6 per cent during FY2026 as competition intensified in the entry and mid-commuter segments. Management plans to respond through new product launches, sharper market execution and continued focus on the 125cc-plus category, where it expects future growth to be concentrated.