Be Remembered for Good, a campaign by Seagram’s 100 Pipers Travel Gear in collaboration with India Today Group, is rooted in a powerful idea: legacy is not defined by what we achieve, but by the impact we create. Moving beyond conventional markers of success, the campaign shifts the focus to individuals who are using their voice, work, and influence to drive meaningful change.
Whether through storytelling, grassroots initiatives, or community-led efforts, the campaign highlights how impact is often built consistently, over time, not always in the spotlight, but always with intent. It serves as a reminder that what truly lasts is not just optics, but how meaningfully one contributes to the society and makes it a better place.
In a meaningful coming together of brand purpose, Seagram’s100 Pipers Travel Gear joined hands with India Today Group for Be Remembered for Good. While 100 Pipers India Travel Gear anchors the idea of legacy through purposeful action, India Today Group strengthens it through its editorial voice, creating a narrative-led video series that captures these journeys with depth and authenticity. The collaboration moves beyond conventional brand storytelling, creating a platform where influence meets intent, and stories translate into a larger conversation around what it truly means to make a difference.
The campaign brings together a diverse set of voices, each reflecting a different dimension of “good” through real, on-ground initiatives.
Kalki Koechlin beyond cinema works passionately towards education and the empowerment of women, using her platform to encourage more inclusive and progressive conversations.
Sonu Sood apart from being a successful face in the film industry is continues to extend critical support across healthcare, education, and livelihood through the Sood Charity Foundation.
Avani Lekhara, the first Indian woman to win a gold medal at the Paralympic Games, represents resilience and determination, not only through her achievements but also by encouraging para-athletes to push beyond limitations and keep moving forward despite challenges.
Kiran Rao is not just a celebrated Indian filmmaker but also has a close association with the Paani Foundation, highlighting the importance of making villages in Maharashtra self-sufficient and sustainable through community-led water conservation efforts.
Known as the ‘Lakeman of India,’ Anand Malligavad adds to the narrative through his work in restoring water bodies and reviving ecosystems, directly impacting both the environment and surrounding communities. In 2019, he founded the Malligavad Foundation and left his engineering profession for the cause of water conservation.
Prateek Khandelwal founded RampMyCity, a physical accessibility startup in the year 2019. After a spinal cord injury in 2014 that led to him becoming a wheelchair user, he experienced first-hand how inaccessible the cities are. What started as a challenge in his own life became a larger mission to fix a systemic gap. Through Ramp My City, he is working towards building more inclusive and accessible public spaces across India.
Finally, Rajshri Deshpande’s a critically acclaimed Indian actress known for portraying challenging and powerful roles, is also the founder of the Nabhangan Foundation. The not-for-profit NGO works in the fields of all-round rural development and community building to empower villages and make them self-reliant.
While their paths differ, what connects them is a shared commitment to showing up, taking responsibility, and creating change that extends beyond the self.
At its core, Be Remembered for Good is not just about the stories it tells, but the perspective it builds. Through its collaboration with India Today Group, Seagram’s100 Pipers Travel Gear takes its message a step further, which is encouraging audiences to reflect on what they truly want to be remembered for.
By bringing together voices from cinema, sports, and grassroots change, the association illustrates that while impact can take many forms, its essence remains the same, and it lasts. Because in the end, it’s not just about what we achieve or accumulate, but about what we change, what we give, and what we leave behind and that’s how you are remembered for good.