plans to invest around ₹1,000 crore in over the next five years as part of its expansion strategy focused on experiential tourism and premium hospitality markets. The announcement comes as the company marks the 10th anniversary of Grand Mercure Mysuru, its flagship property in Mysuru.
The hospitality company said the investment will be directed towards new hotel projects as well as modernisation of existing assets in the state. Separately, under its broader “Vision 2031” roadmap, BHVL plans to add around 1,700 room keys over the next five years with a total capital outlay of ₹3,600 crore.
“Mysuru has transitioned from a weekend getaway destination into a robust business and heritage hub,” said Nirupa Shankar, Managing Director, BHVL. “The success we’ve achieved here has provided us with the operational confidence and the financial blueprint to aggressively scale our footprint across Karnataka.”
Since its launch in 2016, the 146-key Grand Mercure Mysuru has emerged as a key hospitality destination during the city’s Dasara festivities while also helping establish the viability of luxury leisure hospitality in Tier-II markets, the company said.
BHVL added that its growth strategy would continue to focus on sustainability, community integration and tapping rising demand for personalised and wellness-led travel experiences. The company expects Mysuru’s hospitality market to grow at a compounded annual growth rate of 8-10 per cent amid increasing domestic and international tourist inflows.
“Our growth in Mysuru is built on a foundation of sustainability and community integration,” said Vineet Verma, Director, BHVL. “This city has been a vital engine for our growth, allowing us to build a robust talent pipeline and a sustainable vendor ecosystem that we are now mobilizing for our upcoming projects in South India.”