-based premium luggage and travel accessories brand Eume is accelerating its offline expansion, with plans to increase its retail footprint to 30 stores over the next 12-15 months as it targets revenue of ₹85-90 crore this fiscal year.
The company, which sells luggage, backpacks and travel accessories, currently operates seven to eight stores across key markets including Bengaluru, Mumbai and Hyderabad, and has another four outlets in the pipeline.
“Retail definitely is growing quite a bit for us. It’s just seven months old for us, but definitely we are going on a very good scale,” Naina Parekh, Co Founder of Eume, told The Hindu BusinessLine.
The expansion comes amid rising demand for premium travel products as domestic and international travel continues to rebound. Eume plans to open new stores in Delhi, Pune and Gurugram in the coming months, while also exploring opportunities in airports and multi-brand retail formats.
While luggage remains the company’s largest category, accounting for 55-60 per cent of sales, Eume is looking to diversify its product mix. Backpacks and messenger bags contribute around 30 per cent of revenue, while accessories account for the remaining 10 per cent.
The company is also expanding its presence across digital channels. Parekh said Eume’s own website and Amazon currently contribute the bulk of sales, while the brand is increasing its focus on Myntra and quick-commerce platforms.
Founded with a focus on premium travel products, Eume has positioned itself differently from both legacy luggage manufacturers and newer direct-to-consumer brands.
“We always wanted to be a bridge to luxury,” Parekh said. “For us, aesthetics and functionality both matter. We wanted to create a strong premium presence with products that combine both.”
The company currently generates monthly revenue of nearly ₹7 crore and expects to close FY27 with revenue of ₹85-90 crore. Looking ahead, it is targeting revenue of ₹120-140 crore in FY28.
Despite its ambitious growth plans, Parekh said the company is focused on building long-term brand equity rather than chasing sales through aggressive discounting.
“We don’t want to just go on the top line. We want to have a very stabilized growth where our products are taken very seriously,” she said. “We don’t want to flood the market and then compromise the brand proposition.”
Eume is also expanding its product portfolio, with new luggage collections, backpacks and women’s totes slated for launch later this year.
While the brand has begun seeing traction in overseas markets such as the US and UAE, Parekh said India remains the company’s primary focus. “We are doing a bit of growing in the US and the UAE, but our major focus is India,” she said.
As premiumisation gathers pace across consumer categories, Eume is betting that Indian travellers will increasingly be willing to pay for design-led, premium luggage brands that offer both functionality and aspiration.