Ferrero India Pvt Ltd, part of the Ferrero Group, on Tuesday announced the appointment of Rohit Batra as the new Sales Director, Ferrero India, effective 1st September.
Batra will head Ferrero India’s sales organisation and spearhead its growth agenda across all sales channels. “He will focus on strengthening Ferrero India’s Route-to-Market strategy, Commercial Excellence and Category Excellence initiatives. He will be responsible for building market share, strengthening customer partnerships and driving sharper execution across all channels including General Trade, Modern Trade, E-Commerce and Out-of-Home,” the company said in a statement.
Batra is a part of the Executive Management team and has held positions such as Head of Supply Chain and Head of Emerging Markets during his over 13 years of tenure at Ferrero. With over 30-year experience, he has led several roles in the areas of Supply chain, Manufacturing, Operations and Procurement in FMCG, Pharma and service industries.
Hamid Touil, Managing Director, Ferrero India, said: “We are delighted to have Rohit take on the leadership of our sales organisation. His extensive experience across the value chain, combined with his deep understanding of the business and customers, gives him a unique perspective to strengthen and lead our growth agenda.”
“”With an ever-evolving customer landscape, we look forward to strengthening our go-to-market capabilities, accelerating each channel growth and creating greater value for our customers and consumers,” Batra added.